2025 Regional Conference & General Assembly

Overview

General Assembly 2025

May 1-2, 2025 
JW Marriott Desert Springs Resort & Spa 

SCAG will host the 60th annual Regional Conference and General Assembly on May 1-2, 2025, at the JW Marriott Desert Springs Resort & Spa in Palm Desert. 

This year, SCAG will celebrate its 60th anniversary. SCAG has worked with the region’s leaders to plan for a brighter future for Southern California since 1965. 

Register online for the 2025 Regional Conference and General Assembly to network with regional leaders from the public and private sectors, sharing best practices and lessons learned while working toward common goals.   

REGISTER HERE

Agenda

TIME

AGENDA

APRIL 30 | WEDNESDAY

3 p.m.

EXECUTIVE/ADMINISTRATION COMMITTEE MEETING

6 p.m.

PRESIDENT’S RECEPTION (Invitation Only)

May 1 | Thursday

8 a.m.

REGISTRATION, NETWORKING, AND CONTINENTAL BREAKFAST

9 a.m.

REGIONAL COUNCIL MEETING

10 a.m.

WELCOME AND OPENING REMARKS

11 a.m.

GENERAL ASSEMBLY MEETING

12:15 p.m.

SUSTAINABILITY AWARDS LUNCHEON

2:15 p.m.

BREAKOUT SESSIONS I

2:15 p.m.

STUDENT SHOWCASE

3:15 p.m.

BREAK AND NETWORKING

3:45 p.m.

BREAKOUT SESSIONS II

3:45 p.m.

STUDENT SHOWCASE

5:30 p.m.

EVENING RECEPTION

May 2 | Friday

8 a.m.

REGISTRATION

8:30 a.m.

BREAKFAST

9 a.m.

WELCOME

9:10 a.m.

STUDENT SHOWCASE AWARDS

9:30 a.m.

KEYNOTE ADDRESS

10 a.m.

PLENARY PANEL SESSION

11:15 a.m.

CONFERENCE WRAP-UP

Event Information

Tickets

Registration Early Bird Online Onsite
General Admission $400 $550 $700
Friday Only $200 $200 $200
SCAG Region Elected Official Free Free Free
SCAG Region City Manager Free  Free Free
SCAG Region Student $200 $200 $200
Deadline March 31 April 30 May 2

Refund Policy

If an attendee for the 2025 Regional Conference & General Assembly cancels on or before April 14, the attendee will receive a full refund of registration fees.  

If an attendee for the 2025 Regional Conference & General Assembly cancels after April 14, the attendee will not receive a refund of registration fees unless cancellation is due to an emergency.  

If an attendee for the 2025 Regional Conference & General Assembly cancels after the start of the conference on May 1, no refund of registration fees will be issued. 

Requests for refunds after the refund deadline must include an explanation for the reason and be submitted in writing. Upon receipt of a request to refund registration fees, SCAG will evaluate each circumstance and determine whether the request is granted. Please allow up to five (5) business days to process your refund request.  

Location & Parking

Location 

JW Marriott Desert Springs Resort & Spa  
74-855 Country Club Dr. 
Palm Desert, CA 92260 

Parking 

The event venue has ample parking. For overnight guests, self-parking is included in the resort fee. For attendees not staying overnight, mention SCAG to self-park for $15 per day. Valet parking is $45 per day and is not included as part of the resort fee.

Hotel Reservations

SCAG has partnered with the JW Marriott Desert Springs Resort & Spa to offer conference attendees a special room rate of $210 per night. 

Booking a Room 

After you register, you will receive a registration confirmation email with a link to book your room. You can also book your room from the registration confirmation page. 

Regional Council members, policy committee members, General Assembly delegates, program speakers, and Sustainability Awards recipients are entitled to a respective complimentary stay at the hotel. Additional nights are at your own expense. Please register for the conference first and use the link to book a room provided in the confirmation email or on the confirmation page to access this offer. 

Paying for a Room 

By using the link to book a room in the confirmation email or on the confirmation page, you will be able to reserve your room and enter your credit card information. A credit card must be left on file to hold/reserve your reservation and to use for incidentals not covered by SCAG. Tax and daily resort fees are additional. 

Reservation Deadline 

The hotel room cutoff date is Monday, April 14, 2025. SCAG cannot guarantee any rooms past this date. 

About Your Stay 

For attendees staying at the JW Marriott Desert Springs Resort & Spa, check in begins at 4 p.m. and check out is at 11 a.m. Please note this is a smoke-free property. 

Canceling Your Reservation 

You may cancel your reservation for no charge before 11:59 p.m. local hotel time, three (3) days before arrival. If you cancel after this deadline, please note a one-night, plus tax fee will be assessed. If you have made a prepayment, the hotel will retain all or part of your prepayment. If not, the hotel will charge your credit card. 

Modifying Your Reservation 

After April 14, 2025, all reservation changes must be made by contacting the hotel directly at (760) 341-2211. Passkey, its reservation system and/or their agents act only in the capacity of agent for all customers in all matters pertaining to hotel reservations, and as such are not responsible for guaranteed hotel rooms, damages, expenses, inconveniences or damage to any person or property from any cause whatsoever. 

Any change in the length or dates of a reservation may result in a rate change. 

Other Accommodations Near the Conference 

Attire

The conference calls for business casual attire. Please note the temperatures may be warm and plan accordingly. 

Accommodations Request 

SCAG, in accordance with the Americans with Disabilities Act (ADA), will accommodate persons who require a modification of accommodation to participate in this meeting. SCAG is also committed to helping people with limited proficiency in the English language access the agency’s essential public information and services. You can request such assistance by calling (213) 630-1410. We request at least 72 hours (three days) notice to provide reasonable accommodations and will make every effort to arrange for assistance as soon as possible. 

Booth Passport Sweepstakes: Official Rules

NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN THIS SWEEPSTAKES

NO PURCHASE OR PAYMENT OF ANY KIND WILL INCREASE YOUR CHANCE OF WINNING

 

These rules govern the Booth Passport Sweepstakes (“Sweepstakes”) being conducted by the Southern California Association of Governments (“SCAG”).

1.         HOW TO PARTICIPATE

Individuals can participate in the Sweepstakes by following one of the methods below:

  1. COMPLETING THE BOOTH PASSPORT.
    Completion of the Booth Passport requires the following: Visiting all the exhibitor booths at the SCAG Regional Conference and General Assembly and filling out the official entry form by 5 p.m. on May 1, 2025.
    Participants who complete the Booth Passport will be awarded five (5) entries into the Sweepstakes.
  2. SUBMITTING AN ENTRY REQUEST.
    Completion of the Booth Passport is not required to enter the Sweepstakes. To enter the Sweepstakes without completing the Booth Passport, contact Perla Lopez at specialevents@scag.ca.gov.
    Participants who do not complete the Booth Passport and enter the Sweepstakes via this method will be awarded one (1) entry into the Sweepstakes. 

2.         ELIGIBILITY RESTRICTIONS

The Sweepstakes is open to all persons who are 18 years of age or older at the time of entry and who live or work in the SCAG region, which includes Los Angeles, Orange, Ventura, Riverside, San Bernardino and Imperial counties.

Employees of SCAG, members of SCAG’s Regional Council and Policy Councils, as well as the members of their immediate families (spouse, parent, sibling, or child), and those living in the same household of each (whether related or not), are ineligible to win.

Participants are required to provide truthful information. In order to claim the prize, SCAG may require the winners to provide a valid government-issued photo identification card along with their complete current mailing address, date of birth, and phone number. SCAG will disqualify any individuals who do not meet these eligibility requirements. The Sweepstakes Award winners must sign and return an affidavit of eligibility within fourteen (14) days of the date SCAG sends notification to the winner. If a potential winner cannot be contacted or fails to sign and return the required affidavit of eligibility within fourteen (14) days of SCAG sending the notification of winning, the potential winner forfeits the Sweepstakes Award, and a new winner may be selected. Substitute winner(s) will have fourteen (14) days to claim the Sweepstakes Award. Winning a prize is contingent upon fulfilling all requirements set forth herein. Participants may win only one sweepstakes sponsored by SCAG during any six-month period.

3.         BOOTH PASSPORT SWEEPSTAKES AWARD

A total of three (3) prizes will be awarded at the end of the Sweepstakes on May 1, 2025.

The Sweepstakes Award winner will be notified on or about one (1) hour after the end of the Sweepstakes period.

Participants are eligible to win only one time during the Sweepstakes Period. Winners will be selected by random drawing among all eligible entries received by 5 p.m. on May 1, 2025.  The random drawings will be conducted by staff at the JW Marriott Desert Springs Resort & Spa.

The Sweepstakes Awards may be picked up at the SCAG Regional Conference and General Assembly OR will be mailed to the individual winner at the home or business address provided OR may be picked up at the SCAG office at 900 Wilshire Blvd., Ste. 1700, Los Angeles, CA 90017, during regular business hours.  If the winner opts to pick up the Sweepstakes Award at SCAG’s office, the winner is responsible for transportation and all associated costs (including, but not limited to any parking fees) required to redeem the prize.

4.         CONDITIONS

Entry Conditions and Release.  By entering, each entrant agrees to: (a) comply with and be bound by these Official Rules and the decisions of SCAG which are binding and final in all matters relating to this Sweepstakes; (b) release and hold harmless SCAG and any other organizations responsible for sponsoring, fulfilling, administering, advertising or promoting the Sweepstakes, and all of their respective past and present officers, directors, employees, agents and representatives (collectively, the “Released Parties”) from and against any and all claims, expenses, and liability, including but not limited to negligence and damages of any kind to persons and property, including but not limited to invasion of privacy (under appropriation, intrusion, public disclosure of private facts, false light in the public eye or other legal theory), defamation, slander, libel, violation of right of publicity, infringement of trademark, copyright or other intellectual property rights, property damage, or death or personal injury arising out of or relating to a participant’s entry, creation of an entry or submission of an entry, participation in the Sweepstakes, acceptance or use or misuse of prize (including any travel or activity related thereto) and/or the broadcast, exploitation or use of entry; and © indemnify, defend and hold harmless SCAG from and against any and all claims, expenses, and liabilities (including reasonable attorneys’ fees) arising out of or relating to an entrant’s participation in the Sweepstakes and/or entrant’s acceptance, use or misuse of prize.

General Conditions. The Sweepstakes Award is expressly limited to the item listed above, and there is no substitution, transfer, or cash equivalent, except that SCAG may, at its sole discretion, substitute an award of comparable value. The winner will be solely responsible for all taxes and all other fees and expenses associated with the receipt and use of the Sweepstakes Award. SCAG is not responsible for prize utility, quality, or otherwise.

If, for any reason, this Sweepstakes cannot be executed as planned, including, but not limited to, as a result of infection by computer virus, tampering, unauthorized intervention, fraud, technical failures, incomplete or unintelligible entries, or any other causes beyond the control of SCAG that corrupt or affect the security, administration, fairness, integrity or proper conduct of the Sweepstakes, or if the Sweepstakes is compromised or becomes technically corrupted in any way, electronically or otherwise, SCAG reserves the right to cancel, terminate or modify the Sweepstakes. If, due to circumstances beyond the control of SCAG, any award-related event or travel is delayed, rescheduled, postponed, or canceled, SCAG reserves the right, but not the obligation, to cancel or modify the Sweepstakes and shall not be required to award a substitute award.

SCAG, in its sole discretion, reserves the right to disqualify any person tampering with the entry process or the operation of SCAG or its websites. Failure to comply with the rules of the Sweepstakes may result in a participant’s disqualification and/or forfeiture of any award. If SCAG makes a good faith determination that cheating or fraudulent activity has occurred in connection with the Sweepstakes, SCAG reserves the right to disqualify that participant from winning future promotions and to prosecute and seek damages to the fullest extent permitted by law.

Where a conflict exists between promotions, SCAG reserves the right to determine which promotion will apply. SCAG’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. SCAG is not responsible for lost, late, incomplete, invalid, unintelligible, or misdirected reviews and/or reviews which will be disqualified. All entries become the sole and exclusive property of SCAG and will not be acknowledged or returned.

For a copy of these Official Rules, send a self-addressed stamped envelope for receipt to “Booth Passport Sweepstakes Official Rules,” Attn: Perla Lopez, SCAG, 900 Wilshire Blvd., Ste. 1700, Los Angeles, CA 90017. The Official Rules also shall be available during regular business hours at the SCAG office.

Publicity.  Except where prohibited, participation in the Sweepstakes constitutes winner’s consent to SCAG and its agents’ use of winner’s name, likeness, photograph, voice, opinions and/or hometown and state for promotional purposes in any media, worldwide, without further payment or consideration.

Limitations of Liability.  Released Parties are not responsible for: (a) any incorrect or inaccurate information, whether caused by entrants, printing errors, or by any of the equipment or programming associated with or utilized in the Sweepstakes; (b) technical failures of any kind, including, but not limited to malfunctions, interruptions, or disconnections in phone lines or network hardware or software; © unauthorized human intervention in any part of the entry process or the Sweepstakes; (d) technical or human error which may occur in the administration of the Sweepstakes or the processing of entries; or (e) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the Sweepstakes or receipt or use or misuse of any prize. If, for any reason, an entrant’s entry is confirmed to have been erroneously deleted, lost, or otherwise destroyed or corrupted, the entrant’s sole remedy is another timely entry in the Sweepstakes. No more than the stated number of prizes will be awarded.

Disputes.  Entrant agrees that: (a) any and all disputes, claims and causes of action arising out of or connected with this Sweepstakes or any prizes awarded, other than those concerning the administration of the Sweepstakes or the determination of winners, shall be resolved individually, without resort to any form of class action; (b) any and all disputes, claims and causes of action arising out of or connected with this Sweepstakes, or any prizes awarded, shall be resolved exclusively by the United States District Court or the appropriate California State Court located in Los Angeles County, California; © any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Sweepstakes, but in no event attorneys’ fees; and (d) under no circumstances will entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. All issues and questions concerning the construction, validity, interpretation, and enforceability of these Official Rules, or the rights and obligations of the entrant and SCAG in connection with the Sweepstakes, shall be governed by, and construed in accordance with, the laws of the State of California, without giving effect to any choice of law or conflict of law rules (whether of the State of California or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of California.

5.         PRIVACY

By use of any SCAG website or SCAG services, programs, and surveys, you agree to SCAG’s data collection practices contained in the SCAG Privacy Policy for Collection, Management, and Storage of Personal Information located at scag.ca.gov/privacy-policy.

The Sweepstakes is sponsored by SCAG, 900 Wilshire Blvd., Ste. 1700, Los Angeles, CA 90017. Questions should be directed to Perla Lopez at specialevents@scag.ca.gov or (213) 236-1896. Please reference “Booth Passport Sweepstakes” in your email subject line.

Si desea obtener información en español, por favor comuníquese al specialevents@scag.ca.gov o (213) 236-1896.

In compliance with the Americans with Disabilities Act (ADA), this document is available in alternate formats by contacting the SCAG Human Resources Director at humanresources@scag.ca.gov.

Code of Conduct

While SCAG encourages networking and enjoyment of the social atmosphere of the Regional Conference and General Assembly, this is a friendly reminder that SCAG maintains a zero-tolerance policy for all types of harassment. Sexual harassment or any form of discrimination based on gender, gender identity, race, ethnicity, sexual preference, religion, or other protected classification is never acceptable. SCAG prides itself on supporting a positive environment and promoting the highest standards of professionalism. SCAG strives to ensure that all attendees enjoy a safe environment, and attendees are encouraged to report incidents of harassment or other misconduct to a member of SCAG’s Management team or event security immediately so it may be addressed. We appreciate your cooperation and support in ensuring a harassment-free zone and maintaining our professional standards. 

Notice of Filming/Photography

By attending the Regional Conference and General Assembly, you enter an area where photography, audio, and video recording may occur. By entering the event premises, you consent to, authorize, and grant permission to SCAG (and its authorized representative’s permission) to record (by video, audio, or any other means), interview, or engage in photography. This consent includes the use of any or all of the materials, in any form and by any medium, as part of any future publications, brochures, or other materials used to promote SCAG. As an attendee, you consent and agree that such use by SCAG or its authorized representatives shall be without payment of fees, royalties, special credit, or other compensation of any kind. You also waive any right to inspect or approve any photo, video or audio recording taken by SCAG or its authorized representatives. You have been fully informed of your consent, waiver of liability, and release before entering the event. 

Sponsorship Opportunities 

SCAG’s Regional Conference and General Assembly sponsorships show your commitment to the region and create an unparalleled opportunity to network with elected officials, decision-makers, community leaders, and business stakeholders throughout Southern California. Download the 2025 Regional Conference and General Assembly Sponsorship Opportunities brochure for more information on sponsor benefits.    

800+ Attendees

191 Cities Represented

120+ City Managers, City Planning Staff & County Staff in Attendance

250+ Elected Officials

General Assembly 2024 Sponsor Table

General Assembly 2023 Sponsor Table

General Assembly 2023 Sponsor Table

General Assembly 2023 Sponsor Booth

Page 2 Snapshot Sponsorship Opportunities Brochure

contact

If you are interested in becoming a sponsor or have questions regarding sponsorship opportunities, please contact: 

Perla Lopez  
Special Events Producer  
lopezp@scag.ca.gov

Diamond Sponsor

Amount $35,000
Sponsorships Available SOLD OUT
Speaking Opportunity Featured Speaking Role (Welcome + Opening Remarks)
Sponsor Recognition at President’s Reception
President’s Reception Invitations  5
Conference Registrations  6
Program Booklet Advertisement Full-Page, Color Ad (Inside or Back Page Cover) 
Exhibitor Table Premium Placement
Added Value Premier Lobby and Conference Space Branding + Gold Added Value
List of Attending Members 
Logo Placement on Conference Website and On-screen Visuals + Mention of Organization on Social Media Platforms

Platinum Sponsor

Amount $30,000
Sponsorships Available 1T
Speaking Opportunity Featured Speaking Role 
Sponsor Recognition at President’s Reception
President’s Reception Invitations  4
Conference Registrations  6
Program Booklet Advertisement Full-Page, Color Ad (Premium Placement) 
Exhibitor Table Premium Placement
Added Value Premier Lobby and Conference Space Branding + Gold Added Value
List of Attending Members 
Logo Placement on Conference Website and On-screen Visuals + Mention of Organization on Social Media Platforms

Sustainability Awards Luncheon Sponsor

Amount $20,000
Sponsorships Available 1
Speaking Opportunity Featured Speaking Role at Luncheon
Sponsor Recognition at President’s Reception
President’s Reception Invitations  4
Conference Registrations  4
Program Booklet Advertisement Full-Page, Color Ad (Premium Placement) 
Exhibitor Table Premium Placement
Added Value Special Logo and Brand Placement on Sustainability Awards Luncheon Materials + Gold Added Value
List of Attending Members 
Logo Placement on Conference Website and On-screen Visuals + Mention of Organization on Social Media Platforms

Reception Sponsor

Amount $15,000
Sponsorships Available SOLD OUT
Speaking Opportunity Introductory Remarks at Reception
Sponsor Recognition at President’s Reception
President’s Reception Invitations  3
Conference Registrations  3
Program Booklet Advertisement Full-Page, Color Ad (Premium Placement)  
Exhibitor Table Premium Placement
Added Value Special Reception Signage with Organization Logo + Gold Added Value
List of Attending Members 
Logo Placement on Conference Website and On-screen Visuals + Mention of Organization on Social Media Platforms

Panel Sponsors

Amount $10,000
Sponsorships Available SOLD OUT
Speaking Opportunity Introductory Remarks for Panel Session 
Sponsor Recognition at President’s Reception
President’s Reception Invitations  2
Conference Registrations  3
Program Booklet Advertisement Half-Page, Color Ad 
Exhibitor Table Premium Placement
Added Value Special Panel Signage with Organization Logo + Gold Added Value 
List of Attending Members 
Logo Placement on Conference Website and On-screen Visuals + Mention of Organization on Social Media Platforms

Technology Sponsor

Amount $7,500
Sponsorships Available SOLD OUT
Speaking Opportunity N/A
Sponsor Recognition at President’s Reception
President’s Reception Invitations  2
Conference Registrations  2
Program Booklet Advertisement Half-Page, Color Ad
Exhibitor Table
Added Value Exclusive Wi-Fi Sponsor Branding and Company Landing Page + Gold Added Value
List of Attending Members 
Logo Placement on Conference Website and On-screen Visuals + Mention of Organization on Social Media Platforms

Gold Sponsors

Amount $6,000
Sponsorships Available SOLD OUT
Speaking Opportunity N/A
Sponsor Recognition at President’s Reception
President’s Reception Invitations  1
Conference Registrations  2
Program Booklet Advertisement Half-Page, Color Ad
Exhibitor Table
Added Value Meter Board with Organization Logo at President’s Reception and Conference
List of Attending Members 
Logo Placement on Conference Website and On-screen Visuals + Mention of Organization on Social Media Platforms

Silver Sponsors

Amount $3,000
Sponsorships Available No Limit
Speaking Opportunity N/A
Sponsor Recognition at President’s Reception N/A
President’s Reception Invitations  N/A
Conference Registrations  2
Program Booklet Advertisement N/A
Exhibitor Table N/A
Added Value Meter Board with Organization Logo at Conference 
List of Attending Members  N/A
Logo Placement on Conference Website and On-screen Visuals + Mention of Organization on Social Media Platforms

Bronze Sponsors

Amount $2,000
Sponsorships Available No Limit
Speaking Opportunity N/A
Sponsor Recognition at President’s Reception N/A
President’s Reception Invitations  N/A
Conference Registrations  1
Program Booklet Advertisement N/A
Exhibitor Table N/A
Added Value Meter Board with Organization Logo at Conference
List of Attending Members  N/A
Logo Placement on Conference Website and On-screen Visuals + Mention of Organization on Social Media Platforms

Sponsors

diamond

Southern California Edison

 

 

 

reception

Ontario International Airport

Port of Long Beach

 

 

breakfast

Building Industry Association of Southern California, Inc.

Trumark Homes

 

 

panel

Federal Home Loan Bank of San Francisco

HNTB

Inland Regional Energy Network

National Core

Sares Regis

 

 

 

technology

Transtech

 

 

 

registration

South Coast AQMD

 

 

 

gold

Athens Services

Best, Best & Krieger

BNSF Railway

CalPortland

Caltrans

Clean Power Alliance

California Department of Food and Agriculture

GOCAL Greater Ontario California

Jamboree Housing

Kosmont Companies

Lewis Group of Companies

Liuna

Morongo Band of Mission Indians

Next Era Energy

Port of Hueneme

Port of Los Angeles

Remi

Rutan & Tucker, LLP

SitelogIQ

SoCal Gas

TNT Fireworks

Valley Vista Services

Verizon

 

silver

AT&T

Metrolink

City of Palm Desert

Western Riverside Council of Governments

bronze

Colantuono, Highsmith & Whatley, PC

Collaborate LA

County of Ventura

Townsend Public Affairs